This chart shows the top 10 retail websites based on sales conversions.
The high numbers on the specialty sites like Schwan’s make sense. The most interesting number is Office Depot.
Why does Office Depot have an amazing 15.4% conversion rate while Staples doesn’t even make the chart?
We did some research and used a focus group, one thing we noticed that based on a random list of three products Staples actually had a better price than Office Depot did.
Try both websites, place the same or similar items in your shopping cart and go through the checkout process and you’ll see why Office Depot has the higher conversion rate.